YVRA

YVRA

Nature or nurture, or perhaps a bit of both? The fact remains: Yvo Van Regteren Altena has always followed his nose. YVRA’s passion focuses on the most intriguing amongst the senses. So, he chose to make a career out of his obsession, and as a gentleman journalist he became engrossed in all that defines good taste and fine living

Traveling the globe, he met the greatest ‘noses’ and was influenced by their ability to blend
spellbinding ingredients. Slowly but surely, Van Regteren Altena discovered their secrets and after years of fieldwork decided to create his own scents, which today have grown in to an indiscernible collection